Friday, June 17, 2011

Rush Limbaugh, Sean Hannity, Glenn Beck sell endorsements to conservative groups

That’s not coincidence. In search of donations and influence, the three prominent conservative groups are paying hefty sponsorship fees to the popular talk show hosts. Those fees buy them a variety of promotional tie-ins, as well as regular on-air plugs – praising or sometimes defending the groups, while urging listeners to donate – often woven seamlessly into programming in ways that do not seem like paid advertising.  - POLITICO.com

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