It will be announced today that Interactive One, which is owned by urban radio powerhouse Radio One, will be joining forces with NBC’s black news site TheGrio.com. The Grio will partner with Interactive One’s property, NewsOne.com, to better capitalize on their reporting and audience synergies. The New York Times reports that News One’s advertising sales savvy will complement the content-creating strengths offered by The Grio, providing short term gains in traffic and revenue. In addition, a key intent of this integration is the positioning of both groups to produce coordinated coverage of the 2012 elections. | The Atlanta Post
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