The battle between quality and quantity is one that will never die in the news business. As many lament the death of quality journalism at the hands of a race to garner more clicks, it is unquestionable which side is dominating online. And that’s the business side. Many in the media game know that it’s not about content being king, it’s more so about the tricks and trade of marketing your stories to the largest audience possible especially when dealing with non-celebrity oriented news. Page views and unique visitors, among other things, are the metrics that determine the profitability of a company. | The Atlanta Post
No comments:
Post a Comment